Before You Run Ads, here’s What You Need to Know
“We tried Facebook ads once, but they didn’t work.”
“Can we launch today and get leads by tomorrow?”
“If it doesn’t work in the first week, can we just pause everything?”
If you’re thinking about running paid ads — or you’ve already tried and been disappointed — this is for you.
Here’s what we genuinely wish every client understood about advertising before we even launch the first campaign.
Not to scare anyone off — but to set the right expectations and actually get better results.
1. 💸 Ads aren’t magic — they amplify what’s already there
If your offer isn’t strong, or your landing page doesn’t convert — ads won’t fix that.
They’ll just expose the weak points faster.
👉 Great ads don’t fix a bad system. They help a solid system grow faster.
2. 🧪 It’s a process — testing is part of the deal
No matter how experienced you are (or how good your ad agency is), nobody can predict exactly what ad copy, image, or audience will perform best from day one.
We need time to:
- Run A/B tests
- Gather real-world data
- Learn what your audience responds to
Good advertising is not luck. It’s informed trial and error — with a strategy behind it.
3. 🎯 “Everyone” is not a target audience
If you say, “We want to reach everyone between 18 and 65,” we’ve already got a problem.
The more specific your target is:
- The better the messaging
- The cheaper the clicks
- The higher the conversion rate
We need to know:
Who are we talking to? What do they care about? Why should they act now? If we don’t, we’re just throwing money into the void.
4. 📈 Ads are an investment — not a slot machine
One of the biggest mistakes we see?
Treating ads like a quick fix, not a long-term growth tool. Yes, you can see fast results — but only if you approach it as a real investment, not a gamble.
That means:
- Having a realistic budget
- Giving it a few weeks (not a few days)
- Tracking performance and adjusting as we go
You’re not just paying for clicks. You’re investing in attention, data, and future revenue.
5. 🤝 It’s a Partnership — Not a “Set It and Forget It” Thing
The best campaigns don’t happen in a vacuum. They happen when we work together.
You bring the insight about your business and your customers.
We bring the strategy to get their attention and turn that into action.
When you’re involved — giving feedback, sharing what’s working on your end, helping us refine the message — the results don’t just improve. They multiply.
This is a two-way street. And the more open that street is, the faster we win.
Ads work.
But they don’t work like magic.
So before we jump into the next campaign, ask yourself:
✔ Is your offer crystal clear?
✔ Are you willing to test and learn?
✔ Do you want short-term clicks — or long-term growth?
If you’re in it for the real thing — we’ll make a great team.
📩 Want a second opinion on your current ad setup?
We offer a free ad audit — no strings attached — where we walk through your funnel, ad strategy, and offer ideas to improve performance.
